Ellie started her career over 20 years ago in regional press at Northcliffe Newspapers and then at Trinity Mirror. After a few years at VNU Business Publications working in the B2C sector Ellie moved to digital. Firstly working in online recruitment for the Guardian News & Media website Workthing.com and then moving to ad network Adlink Media where she transitioned into Managing Director.
In 2011 Ellie launched QUISMA – GroupM’s leading performance marketing specialists into the UK. Tasked with growing, leading and running the business working in partnership with the GroupM agencies as well as working alongside sister company Xaxis. A role which meant that she regularly presented to c-suite at both agencies and brands.
Ellie has been consulting since 2015, working with Dentsu Aegis on the integration of Amnet into the wider media planning and buying arm Amplifi as well as companies such as Adform, BMB Agency, Goodstuff Communications, Ligatus and Turk Telekom.
An ambassador for the online industry, Ellie is also a champion for inclusivity sitting on the AdTECH London advisory board and co-founder of Digital Leading Ladies Group which was created as an informal and inclusive group in 2018 and currently comprises 200+ of the most senior and entrepreneurial women in the digital advertising industry.
In 2018 Ellie was appointed Non-Executive Director of Look Ahead Housing & Care Ltd, a position that enables her to take her digital knowledge and understanding into the public sector.