Relevant Yield - Revenue Management Platform

Relevant Yield enables multiple SSPs and Adservers’ monitoring and reporting in one interface. The system provides a detailed, easily customisable view to all sales channels. It makes follow-up, reporting and revenue optimization much easier and saves publishers time for more productive work.


Relevant Yield - drives value by saving time and increasing revenue

Using multiple sales systems is a part of the everyday life for almost all media, especially in programmatic sales of advertising. Increasing the number of technology partners is necessary to achieve sales growth, but at the same time sales tracking and reporting gets more complicated. We solved the challenge by developing a platform – Relevant Yield – that enables multiple SSPs and Adservers’ monitoring and reporting in one interface.

Automate your reporting

Get a holistic overview on Yield performance

Be notified when something doesn’t work

Stay up to date on spend across channels

Relevant Yield for follow-up, reporting and optimisation and more advanced use HB Analyticsand HB Manager extra modules.

Can be used by both Publishers and Sales networks.


Automated reporting on SSP and Adserver level; broken down per site and placement

Metric analysis & reporting: eCPM, fill-rate, sold impressions, revenue

Cross-SSP Advertiser analytics & mappings

Custom dashboards and permissions per user

Optimization dashboards for multiple SSP and cross-SSP statistics

Invoice and Statement generation

Sales Forecasting Dashboard

Extra modules:HB Analytics and HB Manager for more advanced use.

Read more:

HB Manager - easy management and optimization of the Header bidding setup

HB Manager is a fully standalone solution from all SSPs & Adservers, providing the publisher with agnostic control of managing programmatic partners.


Speed up and simplify your Header bidder setups:

Manage your header through our streamlined User interface; removing the need to individually update code directly.

Use easily customizable templates for global or site specific configurations.

Built on the prebid standard.

Implement the latest Prebid versions automatically.

Improve yield:

Ability to push floor prices dynamically in the Relevant Yield interface, based on your prebid analytics data.

Stay on top of your yield using advanced realtime integrated Analytics and Alarms with Relevant Yield: Header Bidder Analytics.

Cross referential reporting and statement generation with API data, through Relevant Yield.

Be independent:

Once onboarded, manage and update your prebid setup without having to involve your tech department.

Add / Remove SSPs and Adapters without having to involve your tech department, allowing for rapid A / B testing.

Rapidly react to any potential supply issue by temporarily deactivating & reactivating SSP and Adapters, on the fly in real-time.

The HB Manager enables you to realize the full potential of programmatic sales without coding skills and without having to disturb your tech department. Our Header Bidder Manager can always be tailored to your specific needs. Ask more information from our sales.

HB Analytics - Real time header bidder analytics for performance monitoring and optimisation

The Relevant Yield Header Bidder Analytics is a module that can be included in your Relevant Yield setup. It monitors your Header Bidder setups, and makes sure you get advanced comparable data, to what Relevant yield collects.

What can I see in the Header Bidder Analytics?

Same granularity breakdown as in Relevant Yield: Publisher/Website/Placement

Realtime data collection for the first 30 days. After that the data is grouped into daily data.

All the metrics from the prebid.js framework, such as: Gross Revenue, Pageviews, Adunit Requests, Impressions (Rendered), Winning Bids, Bid requests, Cancelled Bids, Avg. Response ms, Avg. Rendered ms, Timed out bids, No bid responses, Bid responses, Failed renderings, Browser, OS, Platform, eCPM, AdUnit eCPM, Pageview eCPM, Timed out Bids%

Report performance on custom parameters; you can fix a view of HBA data generated from “logged in users”, or a particular “search” etc.

Built to be comparable to the API reports, so you can see the full flow from HeaderBidder to SSP API data, to Invoice statement data.

Build custom alarms on selected Metrics, giving you actionable data and information when something is not working as expected.