Digital Advertising Specialist – 22+ Years of Experience

A seasoned digital advertising expert with over two decades of experience in digital media, revenue optimization, and ad tech strategy across the MENA region. Founder of CLOSE2SEVEN, specializing in Google AdExchange and AdSense monetization for leading publishers such as Youm7, ElWatanNews, AlAhram, and Algomhoria.

Proven track record in managing large-scale campaigns, ad server migrations, and cross-platform ad operations for major entities like MSN Arabia, Masrawy, and the Microsoft Ad Network. Deep expertise in programmatic advertising, SEM, and platforms such as DFP, MediaMind, and Facebook.

Throughout his career, he has led ad operations teams, optimized ad network architectures, and provided strategic consultation on market trends, helping publishers and agencies maximize traffic monetization and streamline digital advertising workflows.