Selected Content: The Post Cookie Era

Third-party cookies are dead! Browsers such as Firefox and Safari, followed by Chrome and Google, already put data protection first and block tracking from the outset. The consequence?


Media4more: Interactive video as a game changer for digital ads

Brands and products need visibility and relevance. In order to guarantee this, we have to reach the right target groups at the right time in a focused and individualized manner


Hamburger Morgenpost: Winning back revenue with self-service for SMEs

The "Hamburger Morgenpost" started with Adnuntius Self-Service a program that helps it to support local SMEs and simultaneously earn back revenue.


How to Add Value to your Self-Service Platform

In case you want to add value for your customer to the digital encounter with your self-service platform, instead of only emphasizing the functions, you can use some other strategies as well.


The popularity of Audio Advertising πŸ‘‚

Until now, audio advertising has often been viewed rather sceptically by SMBs, as it was associated with being expensive and not very effective. However, due to the increased popularity of streaming platforms like Spotify or Deezer, this image has changed significantly and an large number of companies have started complementing their advertising strategy with audio advertising.


Online Content Consumption Doubled in 2020 πŸ’₯

As we know by now, the pandemic has changed many areas of our lives significantly. While our physical selves were forced to spend much more time at home than usual, we long for connections with the world. What s better suited for that than the World Wide Web?🌍


Four Three-Letter Acronyms for you to know and what they actually stand for πŸ‘€

In order for you as a publisher to better understand, how ad tech works, it is crucial to basically understand what programmers are talking about. As with many subjects, acronyms are used, which can be rather confusing when you hear them for the first time. Here are four of them:


Self-Service Platforms, Myths v’s Facts!

While self-service platforms offer a lot of advantages for both publishers and advertisers, there are some myths surrounding those tools. Let’s take a look at some of these in more detail:


What clients want – and how to meet their expectations πŸ‘

β€œThe single most important thing is to make people happy. If you are making people happy, as a side effect, they will be happy to open up their wallets and pay you.”―Derek Sivers, Founder CD Baby


Advertising is changing in 2021. Find out, how to transform new trends into opportunities! πŸ’«

Advertising is changing in 2021. Find out, how to transform new trends into opportunities! πŸ’« Letβ€˜s not fool ourselves: The decline of traditional media already started before the pandemic. However, Covid has accelerated this development and still keeps firm grip on the advertising sector.


Three Things your B2B Clients will Love about Self-Service 🧑

Do you sometimes ask yourself, whether your business clients will enjoy buying ads with the help of your Self-Service portal? Or whether they will be overwhelmed by having to use a new tool?


What makes a successful self-service advertising platform?

What makes a successful self-service advertising platform? The self-service advertisement market is constantly growing and promises to be very profitable. But there are some key points to consider when offering a self-service platform.


Self-service and sales teams contradict each other, right?

Self-service and sales teams contradict each other, right? No, that’s false. The best self-service products have sales teams. In fact, they are doubling down on those teams – especially in the advertisement world.


Facts on Self-Service

Let’s take a look at two very interesting statistics. πŸ‘‰ Within just one year, customers will manage 85% of their relationship with an enterprise without interacting with a human (source: gartner customer summit)


Self-service platforms are everywhere – and we use them almost daily.

Self-service platforms are everywhere – and we use them almost daily. From shopping (amazon) to hiring (linkedIn) to handling our taxes. Self-service platforms eliminate the need of human interaction, making those platforms extremely efficient and typically low-cost to use.


B2B Self-Service – the secret to more customers! πŸ₯‡πŸ€­

We all know how annoying it can be when a salesperson calls you – your reaction will almost never be positive. This is where the digital self-service strategy could make the difference – just follow these 3 steps:


SMB companies – more important than you would think!

SMB companies – more important than you would think! SMB companies, short for small-and medium sized business companies, represent 90% of all companies worldwide. However, they are still considered a minority in terms of digital ad spending. But with the rise of more and more wide-spread self-service solutions.....


The future of self-serve - covid is pushing it to new heights

The future of self-serve - covid is pushing it to new heights! πŸ’ͺπŸš€ Due to the current pandemic, many small and medium-sized business companies needed to go digital at the start of 2020. As a result, new and cheaper solutions were high in demand – welcome to self-service!


Pathadvice: Online Shopping with Human Interaction

Online shopping is great, but it has one drawback: There is almost no human interaction. Pathadvice has set out to change this by offering software that enables real-time interactive consulting on websites. With Pathadvice, businesses can increase their sales efficiency, and especially smaller businesses can maintain their competitive edge.


How Agencies can Use Adnuntius Marketplace

Adnuntius lets buyers and sellers enter a programmatic private marketplace and reduce by 80% while enjoying 100% transparency across the value chain.


Now publishers can offer advertisers custom audiences too!

Third-party data are being put to death, hence it becomes vital for publishers to collect and unify their data across multiple users touchpoints. Adnuntius data even allows you to bring retargeting back to the table. Read more here...


The increased importance of local publisher inventory

In these corona times, many business owners try to think differently about how they can continue to make business happen. As social distancing is a primary weapon to fight the virus, online commerce seems to be on everyone’s lips, and for good reason. In this short post we argue that publishers, and especially local news publishers, can play an important and positive role in facilitating continued operations for small- and medium-sized businesses (SMBs).Β Β 


Self-Service has a new face

We have given our self-service advertising solution a serious face-lift! As a publisher you can now quickly open a user-friendly self-service advertising portal using any ad server as your main platform. With Adnuntius Self-Service advertisers can design, book and pay for their campaigns, and you can manage the workflow (or just automate everything).Β