How to Add Value to your Self-Service Platform

How to Add Value to your Self-Service Platform โ˜บ๏ธ

In case you want to add value for your customer to the digital encounter with your self-service platform, instead of only emphasizing the functions, you can use some other strategies as well.

๐Ÿ‘€Know your USP - To attract advertisers, you should always have the one thing in mind that differentiates you from the rest. Your self-service platform should reflect that so advertisers donโ€™t just use an anonymous platform, but know what is the benefit of buying advertising space on YOUR website.

๐Ÿ‘Be positive โ€“ Make sure an advertiser enjoys a positive experience while using your self-service platform. Try to make it as simple as you can so your customer can try to focus on marketing instead of having to think about a complicated interface. Moreover, in case something goes wrong during the booking process, you should also provide customer service, either by a real person the advertiser can call or a live chat.

๐Ÿ—ฃMarket your self-service platform โ€“ Make it easy to find for your customer and tell them how easy it is to use. And donโ€™t forget your existing customers.

So make sure not to forget about CX!

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