Facts on Self-Service

Let’s take a look at two very interesting statistics.

πŸ‘‰ Within just one year, customers will manage 85% of their relationship with an enterprise without interacting with a human (source: gartner customer summit)

πŸ‘‰ 86% of respondents said they prefer using self-service tools rather than talking to a salesperson (source: mckinsey study)

Isn’t this interesting?

People want easy access to manage their products and services on their own. This is especially true for advertising.

Advertisers have come to like self-service advertising platforms that allow them to easily manage their campaigns themselves.

They are mainly interested in two things

β–Ά CONTROL: They want to be able to control their ad campaigns by setting budgets, selecting ad formats, choosing their target audience, creating creatives and deciding when and where their ads appear

β–Ά ANALYTICS: They want to know how their ads perform, what to improve on and how much they’re spending – in real time

As a result, managing ads becomes easier day by day.

What has been an undertaking only big companies could afford, is now available for literally everyone – just by the push of a few buttons.