Facts on Self-Service
Let’s take a look at two very interesting statistics.
👉 Within just one year, customers will manage 85% of their relationship with an enterprise without interacting with a human (source: gartner customer summit)
👉 86% of respondents said they prefer using self-service tools rather than talking to a salesperson (source: mckinsey study)
Isn’t this interesting?
People want easy access to manage their products and services on their own. This is especially true for advertising.
Advertisers have come to like self-service advertising platforms that allow them to easily manage their campaigns themselves.
They are mainly interested in two things
▶ CONTROL: They want to be able to control their ad campaigns by setting budgets, selecting ad formats, choosing their target audience, creating creatives and deciding when and where their ads appear
▶ ANALYTICS: They want to know how their ads perform, what to improve on and how much they’re spending – in real time
As a result, managing ads becomes easier day by day.
What has been an undertaking only big companies could afford, is now available for literally everyone – just by the push of a few buttons.