Clipflip Launches Countdown Overlay to Boost Urgency and Drive Engagement

Clipflip, the interactive video ad platform redefining digital engagement, has officially launched its Countdown Overlay—a powerful new feature designed to create urgency and accelerate user action within in-stream and out-stream video campaigns.

Turn Attention Into Action
The new Countdown Overlay enables advertisers to integrate real-time countdowns into video creatives across desktop and mobile. Whether it’s a flash sale, product drop, or upcoming event, this feature adds a dynamic sense of urgency that captures viewers' attention and compels immediate responses.

High-Impact Use Cases
Countdown overlays are particularly effective in time-sensitive or high-engagement contexts. Key industries and applications include:

e-Commerce & Retail: Drive conversions by highlighting limited-time deals.
Example: “Only 6 hours left!” displayed during a seasonal sale ad.

Entertainment & Events: Build anticipation for concerts, sports, or webinars.
Example: “Live in 15 minutes” for a music livestream promo.

Travel & Tourism: Encourage last-minute bookings by showing expiring deals.
Example: “10 minutes left to book the last seat.”

Gaming & Apps: Boost downloads and user engagement during promotions.
Example: “Get bonus XP for the next 5 minutes.”

Automotive, Insurance & Finance: Create urgency around limited offers or pre-qualification windows.
Example: “Offer ends in 30 minutes.”

Flexible Placement Options
The Countdown Overlay supports a variety of placements, including:

In-stream

Out-stream

In-banner
All formats are fully optimized for both desktop and mobile environments.

Why It Works
Interactive elements like countdowns not only elevate ad performance—they also enhance user experience by delivering relevant, time-sensitive information. By introducing urgency into the viewing journey, brands can significantly increase conversion rates and engagement.

Explore What’s Next
With the Countdown Overlay, Clipflip continues its mission to make video advertising more interactive, measurable, and effective. Ready to make your campaigns more impactful? Contact the Clipflip team to see it in action.