MOPO Werbelokal: Prize for innovative advertising platform

The German newspaper Hamburger Morgenpost has won the Nova Award in the "Marketing Innovation" category, presented by the German Association of Digital Publishers and Newspaper Publishers (BDZV).

The innovative advertising platform MOPO Werbelokal was recognised as an innovative way for small advertisers to place simple advertisements on without extensive technical knowledge or large budgets.

"We are very proud to have received this award for the MOPO Advertising Local. We hope that many other media houses will follow our example and create a locally anchored counter-offer to the big US platforms," says Felix Herkenrath, Director Partnerships & Digital Business at MOPO.