SMB companies – more important than you would think!

SMB companies – more important than you would think!

SMB companies, short for small-and medium sized business companies, represent 90% of all companies worldwide.

However, they are still considered a minority in terms of digital ad spending.

But with the rise of more and more wide-spread self-service solutions, this may change - starting now.

πŸ‘‰ In the past, buying ads has been complicated. It required big money, lots of planning and experienced people to set it all up.

πŸ‘‰ But now, ads companies are trying to lower the barriers so that SMBs have an easier time to buy ads themselves – even with very small pockets

πŸ‘‰ Large platforms like Google and Facebook are pioneers. They pave the way and develop user-friendly workflows that enable micro-ads-spendings

Due to this low-risk micro spending and businesses getting educated on how to buy ads on their own, SMB’s are now able to increase their ad expenses.

Thus, they are becoming a big source of advertising revenue.

This is basically levelling the playing field – thanks to self-service platforms!