On Monday, our founder Michael Sturm had the pleasure of speaking on the expert stage at ISM Cologne, where he shared his experiences and insights on some of the most anticipated marketing trends of 2024, including interactivity, storytelling, and video marketing. 🎤

Looking ahead, we have compiled the most crucial steps from Michael and Oscar that you should consider now to optimize your strategy for 2024:

😴 Ad fatigue is on the rise: Ensure you implement optimization strategies within your campaigns to prevent the "ad fatigue effect." Is your ad content consistently varied enough to maintain your customers' interest?

📲 Observing the natural progression of marketing strategies and tools, interactivity emerges as the next logical step in marketing evolution. It is essential to any strategy, as interactivity is not a fleeting trend but is here to stay.

🔍 If you haven't already done so, NOW is the time to start considering alternatives for a cookie-less future, as the end of the cookie era is imminent.

Thank you to everyone who stopped by and took the time to listen - see you next time! 👋🏼