TMSe is featured in the annual report of the BDZV with three unique products that showcase how easy and affordable digital transformation can be for companies.
Third-party cookies are dead! Browsers such as Firefox and Safari, followed by Google’s Chrome, are already putting privacy first and block tracking by default. The consequence? “Publishers and marketers need to drop third-party-tracking and focus on developing relationships with their customers. Contextual advertising is the new cookie”, claims martech expert Michael Sturm, CEO of TMSe.
This year is the beginning of evolving marketing strategies to bear their fruits. All of the lessons learned during 2020 are being implemented for greater return and success. Still, it can be daunting to take the leap into a new market and stand apart from your competitors. Many emerging and even established businesses struggle to stay ahead of the curve in the advertising space, failing to penetrate new markets and effectively be seen by their audience. In order to ensure success, collaboration is key! Building those important relationships with the right people can open doors you never knew existed, and propel your business to new heights!