YOptima is a programmatic-first, full-funnel growth marketing platform that combines machine learning with human intelligence to help digital marketers and agencies optimize their marketing efforts across the entire funnel. Founded in 2013 and headquartered in Bengaluru, India, YOptima partners with CMOs to drive digital transformation through programmatic media, growth strategy, and big data analytics.

The company offers a suite of proprietary technologies designed to enhance campaign performance:

DeepVu: A campaign optimization tool that uses advanced statistical and machine learning techniques to provide automated insights and recommendations for outcome optimization.

Nyo: A robotic process automation platform that streamlines campaign lifecycle management, enabling scalable and efficient programmatic campaign operations.

SonaGraph: An integrated data management platform (DMP) that identifies cohort-level insights by mapping audience behavior across various digital touchpoints.

YouMax: A Gen-AI powered contextual discovery and targeting engine that optimizes media communication across relevant YouTube channels to enhance return on ad spend (ROAS).

YOptima's approach focuses on leveraging programmatic media to help brands expand their targeted reach and deliver non-linear growth by optimizing the marketing funnel for brand lift, search lift, and incrementality. Their services cater to both in-housed and offshored setups, providing solutions that unify media buys across all digital screens, including connected TV (CTV).

Recognized for its innovative solutions, YOptima has been ranked among the top 50 fastest-growing tech companies in India by Deloitte and is a Red Herring Global 100 winner. The company is also a Google Premier Partner, a Google certified Ad Tech Provider, and a Google International Growth Partner.

With a client portfolio that includes leading brands such as Adobe, BMW, Coca-Cola, and Microsoft, YOptima continues to be a trusted partner for businesses seeking to enhance their digital marketing strategies through data-driven insights and programmatic solutions.