All good things must come to an end... and be replaced by something much better!
We are excited to announce the official launch of Clipflip - an interactive video platform that allows marketers to create video ads that stand out from the crowd.
Video is already becoming an increasingly important part of the marketing game. At the same time, it is becoming increasingly difficult to capture the viewer's attention.
"The first 8 seconds of a video are the most critical," says Michael Sturm of TMSe. "The trick is to develop content that captures the consumer's attention.
This is exactly what Clipflip offers its clients with the next generation of video: interactive videos. With Clipflip Studio, you can create powerful, engaging stories that immerse your customers. Instead of play, pause and repeat, you give the viewer far more options through real-time selection. By clicking on hotspots and overlays, the viewer can navigate to another point in the video, to additional media or to another website. This eliminates the often unpopular and frustrating process of searching for content and information within a video (and the excitement of what has been seen can be captured immediately).
Following the successful launch of the product, we are already working on the next version of the program. In addition to other features, analytics and connectivity, Jakob Sturm, product developer and CMO, focuses on usability: "At Clipflip, customer feedback plays a crucial role in the development and updating of our product. Our program is only as good as its user-friendliness".