MoPo Werbelokal: New booking tool with Adnuntius Self-Service
This month sees the launch of the MoPo advertising portal - a self-service tool for hyperlocal digital advertising for SMEs in Hamburg from the Hamburger Morgenpost, the only one of its kind in Germany.
The booking tool was implemented together with a long-term partner of TMSe: Adnuntius. With the help of the self-service platform, the company paves the way for publishers to enter one of the fastest growing markets: SMEs with collectively high advertising investments. Adnuntius Self-Service makes it easier for publishers to start their own booking site tailored to their needs while simultaneously creating a win-win situation for both publishers and advertisers. This way tools like the “Mopo Werbelokal” provide the best and most lucrative match between advertiser and audience. In short, small businesses reach their ideal customers for less money. At the same time, publishers can access massive volumes of highly relevant ads without entering into countless complicated contracts that don’t cover their setup costs.