Contextual advertising is the new cookie – with this in mind TMSe partnered with Reflex Media to build a non-consent network. This network will allow businesses to collect and use consumer data without the need for explicit consent, but rather with the use of context-related advertising.
The partnership will leverage the longstanding experience of both companies and support publishers with the necessary technology.
We are excited to announce our newest partner, Adlede. Adlede enables more efficient, relevant and fair advertising. Unlike other contextual advertising programs, Adlede is driven by AI. This allows advertisers to effectively optimize their ad spend and appropriately value high-quality content from premium publishers.
The German newspaper Hamburger Morgenpost has won the Nova Award in the "Marketing Innovation" category, presented by the German Association of Digital Publishers and Newspaper Publishers (BDZV).
The Viennese marketing agency, media4more, is pioneering the use of the new interactive video program, Clipflip in Austria.
